Big Pharma is Banking on You

Big Pharma is Banking on You

ShareSince direct-to-consumer drug advertising debuted in 1997, big pharma’s credo has been When The Medication Is Ready, The Disease (and Patients) Will Appear. ┬áNow pharma is back to creating new diseases, patients, risks and “awareness campaigns”. More often than not, the side effects associated with most of the prescription drugs out on the market are […]

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