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Planet Fitness is NOT my Planet

Planet Fitness is at it again.  For a gym whose slogan is “No Judgments”, they certainly appear to be very judgmental, particularly to those of us who are physique athletes.  Once again, they have crossed the line with their depiction and stereotyping of a bodybuilder in their latest commercial.

Here’s their latest commercial so you can see exactly where I’m going with this.

It was bad enough that the CEO of Planet Fitness recently insulted the Personal Training Industry and my fellow Fitness Professionals by saying we’re nothing more than a “Rent-a-Friend”, but now, not only have they made it perfectly clear that those of us who wish to build a better body are clearly not welcome in their facility, we’re a bunch of morons.

In their latest ad, they depict a bodybuilder who sounds a lot like Arnold Schwarzenegger (who, by the way, is far from being a moron) being shown around Planet Fitness. The bodybuilder in the ad supposedly represents the stereotypical bodybuilder as being stupid.
You know what; some of the most brilliant minds I know and look up to are bodybuilders. People such as Tom Venuto, Rick Collins, James Villepigue, Eric Broser, to name a few and there are many women that rank in there as well, but for purposes relating to this video, I’ll stick to the guys.

Despite the stereotype of what most people think, most bodybuilders are highly educated. Also, if they were so stupid, why is it that they are able to build lean, sculpted, chiseled physiques that elude most people? In order to be able to build muscle and have low body fat, you need to be knowledgeable about Exercise Science (biomechanics, kinesiology, bio chemistry, etc.,), and Nutrition (sports nutrition, nutrient timing, the digestive system, adrenal system, endocrine system, hormonal system, etc.). It’s not just about pumping iron, eating chicken breasts, drinking protein shakes and popping supplements. To build a body is as much mental as it is physical. It takes inner strength as well as outer strength, commitment and discipline, a positive can-do attitude.

Check out this video on this topic by Will Brink, one of the most brilliant, scientific minds in the industry. I agree with Will. Planet Fitness should be boycotted.

If you are new to fitness and are really serious about improving your health and building a strong, lean, sculpted body, (going from fat to fit), then Planet Fitness is definitely not your planet. Trust me, there are many reputable places that will support your quest for a lean healthy body and provide you with the tools to guide you down the right path to fitness.

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  1. 4 Comment(s)

  2. By ERIC BROSER | Reply

    Great article! Real truth! And thank you so very much for your mention of me.


  3. By sharifitness | Reply

    Thank you so much for leaving a comment. To build the physique you have built and be able to coach thousands of others requires knowledge and intelligence in Exercise and Nutrition Sciences. To stereotype Physique Athletes (aka Bodybuilders) as morons is down right offensive just as it is to stereotype and overweight person as stupid and lazy.

    Shari 🙂

  4. By William Hanchey | Reply

    I am turning 50 this year and feel the need to do something with myself as far as getting in shape and this is very informative as someone like me would be hook, line and sinker for a place like Planet Fitness..good info.

  5. By Danny Lucien "The Solution" Tschirret | Reply

    Albeit from a business perspective, I have been involved in health, fitness, and athletics for over 40 years now, some as a fitness club owner.

    I know of NO other place where athletes congregate where those of greater ability are not made to feel welcome, the way that “Physique Athletes” are made to not feel welcome at Planet Fitness. But that’s just the way their club model works. It’s designed to make money, not to please you or I.

    I know of NO golf course where “scratch” or “low handicap” golfers are told to play elsewhere. Everyone of different abilities plays on the same course. I know of NO golf course that caters just to “hackers”.

    I know of NO tennis club where the top players are driven out based on their ability. Players of different levels all play on courts adjacent to one another. I know of NO tennis club exclusively for low-level players.

    The same holds true for squash clubs, racquetball clubs, bowling establishments, billiards parlors, dart clubs, archery centers, rock climbing facilities; you name it; the list goes on and on.

    But for some strange reason, when it comes to people working out together in a gym, according to Planet Fitness, the same thing, intermingling that is, doesn’t apply. Go figure!

    So it just might be goodbye to fitness and back to golf, as I begin my campaign to sell golf courses on the idea of converting their course to a “hackers-only” course, and make my fortune along the way.

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