Planet Fitness is at it again. For a gym whose slogan is “No Judgments”, they certainly appear to be very judgmental, particularly to those of us who are physique athletes. Once again, they have crossed the line with their depiction and stereotyping of a bodybuilder in their latest commercial.
Here’s their latest commercial so you can see exactly where I’m going with this.
It was bad enough that the CEO of Planet Fitness recently insulted the Personal Training Industry and my fellow Fitness Professionals by saying we’re nothing more than a “Rent-a-Friend”, but now, not only have they made it perfectly clear that those of us who wish to build a better body are clearly not welcome in their facility, we’re a bunch of morons.
In their latest ad, they depict a bodybuilder who sounds a lot like Arnold Schwarzenegger (who, by the way, is far from being a moron) being shown around Planet Fitness. The bodybuilder in the ad supposedly represents the stereotypical bodybuilder as being stupid.
You know what; some of the most brilliant minds I know and look up to are bodybuilders. People such as Tom Venuto, Rick Collins, James Villepigue, Eric Broser, to name a few and there are many women that rank in there as well, but for purposes relating to this video, I’ll stick to the guys.
Despite the stereotype of what most people think, most bodybuilders are highly educated. Also, if they were so stupid, why is it that they are able to build lean, sculpted, chiseled physiques that elude most people? In order to be able to build muscle and have low body fat, you need to be knowledgeable about Exercise Science (biomechanics, kinesiology, bio chemistry, etc.,), and Nutrition (sports nutrition, nutrient timing, the digestive system, adrenal system, endocrine system, hormonal system, etc.). It’s not just about pumping iron, eating chicken breasts, drinking protein shakes and popping supplements. To build a body is as much mental as it is physical. It takes inner strength as well as outer strength, commitment and discipline, a positive can-do attitude.
Check out this video on this topic by Will Brink, one of the most brilliant, scientific minds in the industry. I agree with Will. Planet Fitness should be boycotted.
If you are new to fitness and are really serious about improving your health and building a strong, lean, sculpted body, (going from fat to fit), then Planet Fitness is definitely not your planet. Trust me, there are many reputable places that will support your quest for a lean healthy body and provide you with the tools to guide you down the right path to fitness.