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Big Pharma is Banking on You

Since direct-to-consumer drug advertising debuted in 1997, big pharma’s credo has been When The Medication Is Ready, The Disease (and Patients) Will Appear.  Now pharma is back to creating new diseases, patients, risks and “awareness campaigns”. More often than not, the side effects associated with most of the prescription drugs out on the market are worse than the disease, thereby, taking other medications to counteract the side effects. As in the case of the flu, studies have shown that regular flu vaccine actually INCREASES risk of Swine Flu!

Swine Flu Epidemic
Let’s start with the biggest and best well known, the recent H1N1 Swine Flu Epidemic scare which panicked millions of people. When the swine flu first emerged, World Health Organization officials estimated that between 2 and 7.4 million could die. The panic that ensued mounted worldwide vaccination programs while government agencies prepared for disaster.

But as the world now knows, swine flu was actually relatively harmless … and the deadly “pandemic” never emerged. As it turns out, those who suspected a greed- and money-driven conspiracy was at play may have been right all along, that the swine flu pandemic of 2009 may have been engineered by the drug companies.

Statin Deficiency
Statin drugs have become popular in recent years. If it seems like the whole world is on statins, it’s not your imagination. Last year the FDA approved AstraZeneca’s Crestor for children as young as 10 and in March it approved Crestor for 6.5 million people who have no cholesterol or heart problems at all! Why would a 10 year old need to be taking a statin drug or better yet, if you don’t have cholesterol or heart problems, why would you want to be taking a drug for an illness you don’t have. Then again, why are the doctors dispensing these prescriptions?

The Big Business of Sleep – Circadian Dysrhythmia
Insomnia is a gold mine for pharma because everyone sleeps — or watches TV when they can’t. But Ambien, Lunesta, Sonata and Rozerem have reached market saturation, so pharma is rolling out subcategories like nocturnal, middle-of-the-night (MOTN) and terminal insomnia and sleep eating, sleep walking and sleep sweating (yes sweating) to boost the franchise. Meanwhile another demo is swelling Circadian Dysrhythmia numbers: Thanks to restless legs syndrome, sleep apnea, shift work sleep disorder, people who skimp on sleep and of course insomnia meds themselves, there’s an epidemic of excessive sleepiness! Enter Provigil –“a mood-brightening and memory-enhancing psychostimulant which enhances wakefulness and vigilance,” — Adderall and Vyvanse, known in the days of Lenny Bruce — also an “excessive sleepiness” sufferer — as speed. The sleeping pills make you feel groggy the next day, ie, a sleep hangover, so to counteract that, you take other meds to pep you up and help you feel alert, making it difficult to fall asleep, so you pop another Ambien. Kind of reminds me of the classic movie Valley of the Dolls.

“Treatment Resistant” Conditions
If an engine additive or laundry product didn’t work, who would chase it with another product–or two– because the manufacturer told them to? Who would pay $300 to $900 a month out of their pocket for antidepressants, antipsychotics, mood stabilizers and mood brighteners some of which don’t work? Increasingly, pharma is approving drugs as add on or “adjunctive therapy” like AstraZeneca’s antipsychotic Seroquel, approved last year “for patients who had failed to respond adequately to an antidepressant alone.” Also last year, the FDA approved Eli Lilly’s Symbyax, a combination of the SSRI antidepressant Prozac and controversial antipsychotic Zyprexa — do patients gain 100 pounds but feel great? — for “treatment resistant depression.” Why are diseases “treatment resistant” instead of the drugs “ineffective” or diagnoses “wrong”?

Men are you feeling run down and over the hill? Is your hair falling out, skin wrinkling and abdomen developing its own zip code? Have you lost interest in sex or worse, has your partner? (With you?) Do you need reading glasses, dental implants and heel splints? You’re not getting old, you just have Low T and are ready for the aging-is-really-just-low-hormones con that women have lived with for 60 years: hormone replacement therapy. Like 50 million women before you, you can be Forever Masculine even though, to (quote hormone giant Wyeth) you have outlived your testes if you start replacing your lost testosterone. You’ll get both kinds of zips back in your life, and it won’t change your prostate-specific antigens. Pharma promises.

The business of Health
Big pharma doesn’t want you to be healthy or believe you can be healthy. They’ve programmed us through their advertisements to be a nation of pill popping hypochondriacs.

That’s not to say that some of the diseases out there don’t require prescription drugs, the reality is that you don’t see big money being shelled out to advertise improving ones health naturally through making healthy lifestyle changes such as proper diet, exercise, quitting smoking, consuming less alcohol, reducing stress, etc., simply because they don’t profit if you are well.

Take Responsibility for Your Health
If you’re one of the millions of people taking prescription drugs, maybe it’s time you got serious asked yourself what lifestyle changes you can do to improve your health and act on it. Don’t put off that workout until tomorrow because tomorrow becomes the next day, and the day after that. The next time you reach for a bag of chips, ask yourself if they are adding to the deterioration of your health, There’s nothing healthier and more satisfying than a wonderfully, delicious, crisp apple with some natural peanut butter or a handful of nuts. Nature’s snack, that does wonders for your health. The fake chips are full of unnatural ingredients the human body was not designed to digest that tear your body down and take away from your health.

Good health really isn’t as complicated or as hard as you think it is. All you need to do is put your mind to it and you can start by making very simple changes. Those simple changes becomes habits which promote your health on a daily basis and eventually, you can kick your big pharma invented prescription drug habit goodbye.


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